Olenka Martynyuk (BA (Hons), MA)
fashion-expert, educator, journalist
Key facts:
- Teaches a Fashion Business course in Cambridge University
- Teaches her course of fashion journalism at London Metropolitan University
- Teaches a Business Course at the London College of Contemporary Arts
- Works as a Career Advisor for Fashion Courses at Ravensbourne University in London
- Teaches her course of fashion journalism at the cradle of intellectuals: Kyiv-Mohyla Academy
- Is a fashion-expert of Ukrainian Cultural Fund, a state institution supporting cultural projects
- Fashion-curator of #sixarticles telegram channel, founded by Vladyslav Rashkovan, an Alternate Executive Director at International Monetary Fund
- Founder of wordsonbeauty.com, a wellness media
- Her first book on fashion was presented at the opening of the biggest Book Fair in Ukraine in May 2019; it has been presented at the main fashion weeks in autumn 2019: at Ukrainian Fashion Week in Kyiv and Lviv Fashion Week
- Has been interviewing the key fashion figures like Karl Lagerfeld, Sonia Rykiel etc.
- Since 2008 has been visiting the Big Four - the main fashion weeks in the world: in New York, London, Milan and Paris
- Collaborates with the main glossy titles: Vogue, Harper’s Bazaar, l'Officiel, Marie Claire, Cosmopolitan, Elle etc.
- Fashion expert at Suspil'ne Radio
- Organizer of the Project 'Women’s Leadership for the 21st Century’ specially for the America House Kyiv
Collaboration formats:
- Lecturing
- on fashion journalism
- on developing taste
- on fashion industry
- on fashion marketing
- on outstanding fashion personalities
- Developing lectures on special themes
- Speaking at brunches, readings or talks
- Consulting fashion brands as a business launcher
- Consulting individuals as for fashion careers
Curator of the ‘Fabric of Freedom’ show
- In April 2024 Olenka has curated a fashion show of Ukrainian designers in London called Fabric of Freedom together with the London Chamber of Commerce and London Metropolitan University.
- The show had 300 guests and a line up of 4 Ukrainian designers that recently moved to London: Anna Gorohova (AG Studio), Ilona Mandyradzhy (Mandyradzhy), Anastasia Galushko (Halushko) and Valeria Semchuk (Selera).
- Professional models and students of London Metropolitan University were modelling for the show. The casting has been inclusive and diverse.
- 'The event was a triumph - and it is an incredibly important cause'
– Chris Lane, the Dean of School of Computing and Digital Media at London Metropolitan University
- Details on Fabric of Freedom at London Chamber of Commerce website
Details on Fabric of Freedom at London Metropolitan University website
‘Getting into Fashion’ Insider Tips on How to Start Working in Fashion and Stay There
- On the book: Olenka’s first literary work is based on more than 10 years of professional work experience in fashion around the world both in media and retail industries. She writes on how to get into fashion, keep working in various spheres, whom to know and how to develop one’s taste etc. Additional tips are given by the international fashion insiders. The book is illustrated by the artworks of Aliona Dorozhkina, a young Ukrainian illustrator.
- Target audience: Those who love fashion and who work in this field.
- Publishing House: ArtHuss. Specializing in books on art and creative spheres. Among others they’ve published an autobiography of Marina Abramovic, one of the most influential personalities in the art world in Ukrainian.
- Get a book (Ukrainian edition)
Lectures:
- Kiev Fashion Institute – ‘Fashion-journalism at the fashion weeks’ – part of fashion journalism course 2014
- Author of ‘Fashion English’ Course for Kiev Fashion Institute – February-March 2014
- Andre Tan Academy – ‘How a fashion magazine is made’ – part of Fashion Styling Course - 2013-2014
- Fast Fashion Educate at Kyiv National University of Design and Technology – lecture on ‘Fashion insiders’ - 2014
- ‘Fashion Illustration’ lecture for a special section dedicated to fashion illustration at Ukrainian Fashion Week – guest speaker summer 2014
- Lecture on How to Work in Fashion at Kyiv National University named after Tarasa Shevchenka (2nd and 3rd year students) – guest professor
- Lecture of indie fashion magazines for Niice indie publishing initiative at Book Arsenal, the biggest book fair in Ukraine 2014
- Lecture on Fashion PR at Ternopil National Economic University – guest professor
- Lecture ‘Fashion Insiders’ at Ternopil fashion days event – spring 2014
- Lecture on Fashion Media for the Camp of the School of Young Elite – Ternopil December 2014
- Kyiv Academy of Media Arts – freelance professor of the fashion course 2014
- Co-Author of Fashion Photography Course for the Cultural Project – autumn 2018
- Lecture on Karl Lagerfeld for Olos Art Academy – 2019
- Fashion Media Course for Mohyla Journalism School – 2018 - to present
- ‘Prosperity and Protests: Fashion and Hollywood in 1950’s and 1960’s’ - lecture for America House Kyiv
Publication list:
- 2008
- ‘The Beautiful Four’ (Big Four fashion weeks review) TOP10 magazine 17th of October 2008, pp.14-18
- 2009
- ‘First Entrance’ (an article on haute couture shows in Paris) TOP10 magazine, January 2009, pp.16-22
- ‘Frozen Ukrainian Brides’ (an article on Paris Fashion Week) TOP10 magazine, March 2009, pp.60-61
- ‘London Fashion Week, 25th anniversary’ TOP10 magazine, September 2009, pp. 52
- ‘Copenhagen Street Fashion Week’, TOP10 magazine, September 2009, pp. 54-57
- 2010
- ‘High Tailoring’ (an article on haute couture shows in Paris) TOP10 magazine, February 2010, pp.69-73
- ‘Fashion Renaissance’ (an article on Paris fashion week) TOP10 magazine, October 2010, pp.34-37
- 2011
- ‘Fashion exhibition: Why they are Becoming More Popular?’ Art Ukraine July/August 2011, pp. 22-25
- ‘Miuccia and Art’ Art Ukraine July/August 2011, pp. 26-27
- ‘Chilrden’s World’ Baby Marlen Magazine spring-summer 2012, pp.53-59
- 2011-2013 Marie Claire Ukraine –monthly articles on fashion on a full-time basis (analytics, trends, interviews)
- 2013
- Pyjama Party (an article on Louis Vuitton newest collection), Vogue Ukraine September 2013, pp. 218-224
- ‘Revolution doesn’t wear Prada’, Glamour Poland, December 2013
- ‘Mood booster fashion’ Capital Time, 1st of November 2013
- 2014
- Interview with Stefania Squeglia, Menditorosa, a niche perfumery brand founder, Capital Time, 18th of April 2014
- ‘Art Bookstores in Kyiv’ life.pravda.com.ua, 26th of June 2014
- ‘Life of Ukrainian Perfumers’ life.pravda.com.ua, 3rd of July 2014
- ‘Born in Ukraine’ life.pravda.com.ua, 16th of August 2014
- ‘Lady in Red. The First Lady on the Cover of a Fashion Magazine’ life.pravda.com.ua, 18th of August 2014
- ‘In one flacon’ (on Ukrainian perfumers) Capital Time, 29th of August 2014
- ‘A Nice Addition’(a perfume article on Freywille brand) Capital Time, 12th of December 2014
- 2015
- ‘Ethnography in Fashion’ life.pravda.com.ua, 12th of February 2015
- ‘Where to Buy a Right Bouquet?’ elle.ua, 7th of March 2015
- ‘What’s Your Force?’ (an article on female film makers), Harper’s Bazaar Ukraine, July/August 2015
- ‘Summer Destination: Macedonia’ elle.ua, 3rd of August 2015
- Review of Yves Saint Laurent movie for an academic paper ‘Critical Studies of Men’s Fashion’ (UK) Volume 2, Number 1 2015, pp. 98-99
- New names in Ukrainian Fashion, Vogue Ukraine, September 2015
- ‘A Stellar Boy’ (an article on Philipp Plein), Vogue Ukraine, December 2015
- ‘New Ukrainian Fashion Brands’ elle.ua, 6th of December 2015
- 2016
- The Newest History (new names in Ukrainian Fashion), Vogue Ukraine, March 2016
- Spring Amsterdam Travel Guide, elle.ua, 11th of May 2016
- An Article on the Ruslan Panchuk, an Embroidery Insider, Vogue Ukraine May 2016
- ‘Gran Torino’ (a travel article on Turin) Harper’s Bazaar Ukraine, June 2016, pp 140-141
- Travel Guide New York, marieclaire.ua, July 2016
- ‘Art-object’, a travel article on Antwerp for Harper’s Bazaar Ukraine, September 2016, pp 158-159
- ‘Where to Travel This Autumn: Epernay’ forbes.net.ua, 28th of October 2016
- ‘The Most Interesting Tea in Kyiv’ elle.ua, 3rd of December 2016
- ‘The Most Unusual Ukrainian Hotels’ elle.ua, 18th of December 2016
- 2017
- ‘Why an Ancient Castle Needs a Florist’ vogue.ua, 13th of February 2017
- 2018
- ‘Precious Ibiza. Oraїk Jewellery’ vogue.ua, 17th of June 2018
- ‘What is Opera Tourism and Why One Should go to Hungary to Experience it?’ Elle.ua, 3rd of July 2018
- My column on fashion, Flow magazine (Canada) December/January 2018/2019
- ‘Global Warming’ (a fashion review) What’s On magazine, December 2018
- ‘A Weekend Getaway: What To Do in Luxembourg’, offficiel-online.com, 20th of December 2018
- 2019
- ‘How to Write a Book’ page.ua 6.06
- ‘Contemporary Les’ Kurbas Staging’ page.ua 17.06
- ‘How I Did Yoga in a Museum’ page.ua 20.06
- ‘How to Present One’s First Book’ page.ua 28.05
- 2020
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‘What is anti-stress cosmetics?’ officiel-online.com 14.12
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‘New perfumery formats’ officiel-online.com 04.11
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‘Telegram and Instagram accounts on beauty’ officiel-online.com 22.09
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‘Skincare and makeup in COVID-19 times’ officiel-online.com 29.09
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‘Interview with the Harvard researcher on the medicine of sleep’ officiel-online.com 03.11
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‘Adaptogenes in skincare’ officiel-online.com 13.05
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‘Skincare against pigmentation’ officiel-online.com 03.11
- ‘New beauty books and podcasts’ officiel-online.com 05.10
- 2021
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“Что нужно знать о LED-масках для лица” officiel-online.com 22.03
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“Украинские beauty-бренды” officiel-online.com 23.02
- ‘Glycolic Acid: Everything One Needs to Know’ officiel-online 29.04
- ‘Safe Beauty for Pregnant Women’ officiel-online 11.05
- ‘Perfumes with Tea Notes’ officiel-online 09.06
- ‘Zoom face’ officiel-online 10.06
- ‘Ukraine on the Art Map of the World’ page.ua 02.08
- ‘How to Combine Perfumes Correctly’ officiel-online 11.08
- ‘Top10 Ukrainian Fashion Brands’ page.ua 17.08
- ‘Where a Ukrainian Contemporary Art Museum Can Be Situated?’ page.ua 08.09
- ‘Dresses as canvases. Fedir Vozianov made costumes with parts of Ekster paintings’ page.ua 12.10
- ‘Blindstrrom: an Exhibition of Never Seen Before Items’ page.ua 12.11
- My Sicily Trip Column —‘The New Time’ Magazine 12.12
- Interview with Maryna Abramovic, Marie Claire Ukraine, winter edition 2021/2022
- 2022
- A Global World and Ukraine — a special project by Liga — my forecast on fashion industry’s future
- ‘God Save the Queen’: a report on the celebration of Queen Elizabeth II Platinum Jubilee, marieclaire.ua, June 2022
- Generation Kyiv, co-author of the article on Ukrainian creatives, How to Spend It, Financial Times 24/25.09.2022
- 2023
- An article on Ukrainian ceramics for a Lithuanian cultural title Nemunas, March 2023 issue
- 2024
- An article on Ukrainian beauty salons - Allure 24.02.2024